Clean, natural beauty is a movement that is here to stay; it is not a trend that will spike and decline. Increasingly, people are coming to understand beauty as a function of health. To us, clean beauty products are natural products in the sense they contain no synthetic ingredients. We only write about and feature brands that are 100% natural and Cruelty-Free with a strong sustainability focus. We believe that without political policy, we must vote with our money, everything we purchase must be aligned with the philosophy that we cause no harm. Perhaps that means switching to a natural deodorant, opting for a reef-safe sunscreen, or understanding what nail polish brands are your safest options. Begin with wherever you feel inspired, and remain consistent.