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Minimalism is not just for the utilitarian — it is for anyone, an awakening as to how we value the material and non-material. When you buy something new you are going to have some degree of impact, so at the end of the day, we want to help people make informed, educated decisions around purchases whether that is buying a tee-shirt, blender or bed sheets — or nothing at all. Here we also incorporate everything from composting to DIY cleaning rituals and guides to buying second hand — all focused on low waste living. We believe zero waste is a practice, not an absolute. Our approach is to redefine the language surrounding consumerism, and how we value everything. It is here we start to begin renegotiating our relationship to the material.

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